BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20150513T220000Z
DTEND:20150514T020000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Marketing Workshop Series: Marketing Essentials in a Changing World (Part 2)
DESCRIPTION:**CANCELED**\n\n\n\nMarketing Workshop Series: Marketing Essentials in a Changing World\n\n\n\nThe Prince George Chamber of Commerce\, Community Futures and Innovation Central Society have come together to offer a series of marketing workshops tailored to helping you make sense of marketing in a changing world.  Addressing questions like: "do I need a marketing plan\; should I get a website or a Facebook page\, how much do I need to spend on advertising?"  We want to give you the information you need to make the right decisions.\n\n\n\nSession 2: Who do you think you are? Branding your company.\n\n\n\nJoin newly elected Chamber Director and Principal of MC3 Marketing Communications\, Tracy McCall to learn why brand equity is a competitive advantage and results in consumers willing to pay a higher price for a product.  Established brands take on a brand personality   a set of human characteristics associated with a brand name.  \n\n\n\nAre you communicating your brand appropriately?  Looking at integrated marketing communications and the brand equity pyramid will help you determine brand performance\, consumer opinion and what the customer relationship is with your company's brand.  Best of all\, you will learn how it can be improved to increase revenue!\n\n\n\n\n\n\n\nThe owner of MC3 Marketing Communications\, Tracy has worked in the communications industry for almost 20 years as both a consultant and with a large media company.  Throughout her career in a variety of towns in BC\, she has assisted small business\, non-profit organizations and government agencies. Services include but are not limited to: identity\, branding\, marketing\, planning\, and specialized campaigns.  Skilled in the theoretical aspects of marketing as well as a technical\, Tracy is a marketer and graphic designer. She is also a part-time post secondary instructor.  \n\n\n\nTracy is looking forward to giving the businesses people and entrepreneurs practical information about the fundamentals of effective marketing.\n\n\n\nDon't forget to register for Session 3 on May 20th!
X-ALT-DESC;FMTTYPE=text/html:<p style="text-align: center\;"><strong style="color: rgb(255\, 0\, 0)\; font-size: 36px\; line-height: 57.5999984741211px\; text-align: center\;"><span style="font-family: arial\;">**CANCELED**</span></strong></p>\n\n<p><br />\n<span style="font-family:arial\;"><span style="color:#0000FF\;"><strong><span style="font-size:20px\;">Marketing Workshop Series: Marketing Essentials in a Changing World</span></strong></span><br />\n<br />\n<span style="font-size:16px\;">The Prince George Chamber of Commerce\,&nbsp\;<span style="line-height: 19.2000007629395px\;">Community&nbsp\;</span><span style="line-height: 19.2000007629395px\;">Futures&nbsp\;</span>and Innovation Central Society have come together to offer a series of marketing workshops tailored to helping&nbsp\;you make sense of marketing in a&nbsp\;changing world. &nbsp\;Addressing questions like:&nbsp\;&ldquo\;do I need a marketing plan\; should I get a website or a Facebook page\, how much do I need to spend on advertising?&rdquo\; &nbsp\;We want to give you the information you need to&nbsp\;make the right decisions.<br />\n<br />\n<em><span style="color:#0000FF\;"><span style="font-size:20px\;"><strong>Session 2:&nbsp\;Who do you think you are? Branding your company.</strong></span></span></em></span><br />\n<br />\n<span style="font-size:16px\;"><span style="line-height: 1.6\; color: black\;">Join newly elected Chamber Director and Principal of MC<sup>3</sup> Marketing Communications\,&nbsp\;Tracy McCall to&nbsp\;learn why b</span><span style="line-height: 20.7999992370605px\;">rand equity is a competitive advantage and results in consumers willing to pay a higher price for a&nbsp\;product.</span><span style="line-height: 20.7999992370605px\;"><font color="#000000">&nbsp\;&nbsp\;</font>Established brands take on a brand personality &ndash\; a set of human characteristics associated with a brand name. &nbsp\;<br />\n<br />\nAre you communicating your brand appropriately? &nbsp\;Looking at i</span><span style="line-height: 1.6\;">ntegrated marketing communications and the brand equity pyramid will help you determine&nbsp\;brand&nbsp\;performance\, consumer opinion and&nbsp\;what&nbsp\;the customer relationship is with your company&rsquo\;s brand. &nbsp\;Best of all\, you will learn&nbsp\;how it can be improved to increase revenue!</span></span></span></p>\n\n<p><span style="font-family:arial\;"><span style="font-size:16px\;"><span style="color:black\;"><img alt="" height="300" src="http://cloud.chambermaster.com/userfiles/UserFiles/chambers/1166/Image/TM.jpg" style="width: 200px\; height: 300px\; float: left\; margin: 10px\;" width="200" /></span></span></span></p>\n\n<p><br />\n<br />\n<span style="font-family:arial\;"><span style="font-size:16px\;">The owner of MC<sup>3</sup> Marketing Communications\, Tracy has worked in the communications industry for almost 20 years as both a consultant and with a large media company. &nbsp\;Throughout her career in a variety of towns in BC\, she has assisted small business\, non-profit organizations and government agencies. Services include but are not limited to: identity\, branding\, marketing\, planning\, and specialized campaigns. &nbsp\;Skilled in the theoretical aspects of marketing as well as a technical\, Tracy is a marketer and graphic designer. She is also a part-time post secondary instructor. &nbsp\;<br />\n<br />\nTracy is looking forward to giving the businesses people and entrepreneurs practical information about the fundamentals of effective marketing.<br />\n<br />\n<strong>Don&#39\;t forget to register for Session 3 on May&nbsp\;20<sup>th</sup>!</strong></span></span></p>\n
LOCATION:Community Futures Fraser Fort George 1566 Seventh Ave. Prince George
UID:e.1166.1690
SEQUENCE:3
DTSTAMP:20260502T170939Z
URL:https://business.pgchamber.bc.ca/events/details/marketing-workshop-series-marketing-essentials-in-a-changing-world-part-2-05-13-2015-1690
END:VEVENT

END:VCALENDAR