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BEGIN:VEVENT
DTSTART:20180116T163000Z
DTEND:20180116T233000Z
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SUMMARY:#TrueNorth Business Development Forum
DESCRIPTION:It's time to build a stronger North\n \n\nEarly Bird Pricing has now ended\, but don't worry\, there are still tickets available!\n\n**We are officially sold out\, if you would like to register please call the chamber office at 250-562-2454**\n\n \nCo-hosted by the Prince George and BC Chambers of Commerce\, the #TrueNorth Business Forum (formerly the Business Development Forum) is a one-day program focused on building a more resilient\, prosperous northern BC. Thought-leading experts on economic development\, finance\, and First Nations partnerships (among others) will bring participants the most current data and proven strategies to grow your brands and your communities. \n\n\n\n\n\nSession One: Dr. Mark Colgate | Moments of Power - The Whistler Experience\n\n\n Award winning Professor of Service Excellence and Associate Dean at the University of Victoria Gustavson School of Business\n\n\n\nService is vital in driving revenues in any sector whether you are selling a hotel room or negotiating a multi-million-dollar deal. \n\nWhat is quality in the eyes of a customer? How does your ability to deliver on the 2 Moments of Power correlate with sales revenue and company valuation? Get to know the psychology that drives service and sales.\n\n\n\n Join Dr. Mark Colgate\, award winning Professor of Service Excellence at University of Victoria's Gustavson School of Business. Previously the GM of Customer Satisfaction with the Commonwealth Bank of Australia\, Mark has worked with companies around the world. He is known for his unconventional and entertaining presentation style. \n\n\n\n\n\n \n\n\n\n\nSession Two: Economist Jim Allworth\n\n\n \n\nRaised in Toronto\, Jim has resided in Vancouver with his wife Rojeanne since 1975. He is a graduate of Simon Fraser University (Econ).\n\n\n\nJim has been in the investment business for 49 years\, as both a research analyst and portfolio strategist. Through more than four decades at RBC Dominion Securities (and predecessor Pemberton)\, Jim has developed investment policy for the firm and translated that into solutions for individual clients. He is the RBC Dominion Securities investment strategist and Co-Chair of the Global Portfolio Advisory Committee. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \nSession Three: Marsha Walden | CEO Destination BC\n\n\n  President and Chief Executive Officer of Destination British Columbia\nCreating $15.7 billion in revenue\, 127\,700 jobs\, and contributing $7.4 billion to the provincial GDP\, tourism is a powerful economic engine that draws visitors to our province and support residents with tourism\, arts\, and cultural draws.\n\n \n\nDestination British Columbia's CEO Marsha Walden will discuss the influence of the tourism industry\, specifically what it means to Northern BC's economic resiliency. Marsha will share practical tools and ideas\, including the importance of Northern BC?s destination development strategy\, and how it plays a critical role in the overall economic success of British Columbia.  \n\n\n\nMarsha Walden is the President and Chief Executive Officer for Destination British Columbia. A life-long British Columbian\, Marsha's career spans corporate leadership roles in marketing\, strategy\, transformation\, operations\, communications and social responsibility. Marsha holds a Bachelor of Commerce from the University of British Columbia\, loves to travel\, and takes full advantage of family life in our extraordinary province.\n\n \n\n \n \n\nEconomic Development Panel: Bootstrapping Economic Success: inspiring stories from northern entrepreneurs and leaders \n\nModerated by Joel McKay\, CEO\, Northern Development Initiative Trust\n\n\nJoel McKay is the Chief Executive Officer of the Northern Development Initiative Trust\, a quarter billion dollar regional development corporation focused on building a stronger economy across central and northern British Columbia. Joel joined Northern Development in June 2012\, where he handled the Trust's communications and marketing\, economic research and analysis and Fabulous Festivals and Events grant program.\n\n\n\nThe Small Town Success economic development panel will be a fun and informal discussion focused on the elbow grease and tenacity it takes to build prosperity in Northern communities. Hear inspiring stories about building a successful craft brewery in a resort town of 1\,000 people\, founding an innovative 3D printing company in Tumbler Ridge\, leveraging the landbase and local labour to build destination mountain bike trails in Williams Lake and efforts to turn the tide on a city's reputation to attract new residents.\n\n   \n\n    Panelist Michael Lewis\, Owner/Brewer\, Three Ranges Brewing\n\n    Panelist Jody Mitchell\, Owner\, Filaprint\n\n     Panelist Willie Sellars\, Councillor\, Williams Lake Indian Band\n\n    Panelist Melissa Barcellos\, Economic Development Manager\, City of Prince George\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nLunch Keynote Address: Joint Keynote Address from Minister Bruce Ralston and Minister Doug Donaldson\n\n\n\nThe Honourable Bruce Ralston\, Minister of Jobs\, Trade and Technology\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThe Honourable Doug Donaldson\, Minister of Forests\, Lands\, Natural Resource Operations and Rural Development\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \nMaster of Ceremonies: John Rustad\, MLA Nechako Lakes\n\n\nJohn Rustad was first elected as a member of the legislative assembly of BC in 2005 in the riding of Prince George Omineca. He was subsequently re-elected in 2009\, 2013 and 2017 in the riding of Nechako-Lakes. John was appointed as the Minister of Aboriginal Relations and Reconciliation in 2013 and added the Minister of Forests\, Lands and Natural Resource Operations in June 2017 to his responsibilities. He is currently the critic for Forests\, Lands\, Natural Resource Operations and Rural Development. \n\n\n\nPrior to Provincial Politics\, he was elected for a three year term as a School Trustee in Prince George. John started Western Geographic Information Systems Inc. In 1995 and ran the company until 2002. He was born and raised in Prince George and moved to Cluculz Lake in 2009 with his wife Kim where they enjoy the peace and beauty of rural living.\n\n\n\n\n\nHosted by:\n\n\n\n               \n\n\n\n\n\nEconomic Development Partner: \n\n   \n\n           \n\n\n\nSession Partner:\n\n\n\n\n\n  \n\n\n\n\n\n\n\n\n\n\n\n\n\nNetworking Partner: \n\n\n\n \n\n\n\n\n\n\n\n\n\nRefreshment Partner:
X-ALT-DESC;FMTTYPE=text/html:<h3 align="center" style="text-align:center\;"><br />\n<img alt="" height="408" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/1166/Image/BCCOC_Postcard_2017_1215-01.jpg" style="width: 725px\; height: 408px\;" width="725" /><br />\n<br />\n<br />\n<span style="font-size:28px\;"><span style="color:black\;">It&#39\;s time to build a stronger North</span></span></h3>\n&nbsp\;\n\n<h3 style="text-align: center\;"><span style="color:#FF0000\;"><span style="font-family:helvetica\,sans-serif\;"><strong>Early Bird Pricing has now ended\, but don&#39\;t worry\, there are still tickets available!</strong></span></span></h3>\n\n<div style="text-align: center\;"><span style="font-size:14px\;"><font color="#ff0000" face="helvetica\, sans-serif"><b>**We are officially sold out\,&nbsp\;if you would like to register please call the chamber office at 250-562-2454**</b></font></span><br />\n&nbsp\;</div>\n<span style="color:black\;"><span style="font-family:helvetica\,sans-serif\;">Co-hosted by the Prince George and BC Chambers of Commerce\, the #TrueNorth Business Forum (formerly the Business Development Forum) is a one-day program focused on building a more resilient\, prosperous northern BC. Thought-leading experts on economic development\, finance\, and First Nations partnerships (among others) will bring participants the most current data and proven strategies to grow your brands and your communities.&nbsp\;</span></span>\n\n<h3><br />\n<br />\n<span style="color:black\;"><span style="font-family:helvetica\,sans-serif\;"><strong>Session One: Dr. Mark Colgate | Moments of Power - The Whistler Experience</strong></span></span></h3>\n<br />\n&nbsp\;<img alt="" height="196" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/1166/Image/MarkColgate.jpg" style="width: 200px\; height: 196px\; float: left\; margin-left: 15px\; margin-right: 15px\;" width="200" /><span style="font-size:12px\;"><span style="font-family:arial\;">Award winning Professor of Service Excellence and Associate Dean at the University of Victoria Gustavson School of Business<br />\n<br />\n<span style="color:#404040\;">Service is vital in driving revenues in any sector whether you are selling a hotel room or negotiating a multi-million-dollar deal. </span><br />\n<span style="color:#404040\;">What is quality in the eyes of a customer? How does your ability to deliver on the 2 Moments of Power correlate with sales revenue and company valuation? Get to know the psychology that drives service and sales.</span><br />\n<br />\n&nbsp\;<span style="color:#404040\;">Join Dr. Mark Colgate\, award winning Professor of Service Excellence at University of Victoria&#39\;s Gustavson School of Business. Previously the GM of Customer Satisfaction with the Commonwealth Bank of Australia\, Mark has worked with companies around the world. He is known for his unconventional and entertaining presentation style.&nbsp\;</span></span></span><br />\n<br />\n<br />\n&nbsp\;\n<h3><br />\n<br />\n<span style="color:black\;"><span style="font-family:helvetica\,sans-serif\;"><strong>Session Two: Economist Jim Allworth</strong></span></span></h3>\n<br />\n&nbsp\;<img alt="" height="196" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/1166/Image/jim-allworth-small.jpg" style="width: 200px\; height: 196px\; margin-left: 15px\; margin-right: 15px\; float: left\;" width="200" /><br />\n<span style="font-size:12px\;"><span style="font-family:arial\;">Raised in Toronto\, Jim has resided in Vancouver with his wife Rojeanne since 1975. He is a graduate of Simon Fraser University (Econ).<br />\n<br />\nJim has been in the investment business for 49 years\, as both a research analyst and portfolio strategist. Through more than four decades at RBC Dominion Securities (and predecessor Pemberton)\, Jim has developed investment policy for the firm and translated that into solutions for individual clients. He is the RBC Dominion Securities investment strategist and Co-Chair of the Global Portfolio Advisory Committee.&nbsp\;</span></span><br />\n<br />\n<br />\n<br />\n<br />\n<br />\n<br />\n<br />\n&nbsp\;\n<h3><span style="color:black\;"><span style="font-family:helvetica\,sans-serif\;"><strong>Session Three: Marsha Walden | CEO&nbsp\;<em>Destination BC</em></strong></span></span></h3>\n<br />\n<span style="font-family:arial\;"><span style="font-size:12px\;">&nbsp\;&#8203\;President and Chief Executive Officer of Destination British Columbia</span></span><img alt="" height="200" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/1166/Image/MarshaWalden-DestinationBC-2.jpg" style="width: 200px\; height: 200px\; margin-left: 15px\; margin-right: 15px\; float: left\;" width="200" />\n<p><span style="font-size:12px\;"><span style="font-family:arial\;">Creating $15.7 billion in revenue\, 127\,700 jobs\, and contributing $7.4 billion to the provincial GDP\, tourism is a powerful economic engine that draws visitors to our province and support residents with tourism\, arts\, and cultural draws.<br />\n&nbsp\;<br />\nDestination British Columbia&#39\;s CEO Marsha Walden will discuss the influence of the tourism industry\, specifically what it means to Northern BC&#39\;s economic resiliency. Marsha will share practical tools and ideas\, including the importance of Northern BC?s destination development strategy\, and how it plays a critical role in the overall economic success of British Columbia.&nbsp\;&nbsp\;<br />\n<br />\nMarsha Walden is the President and Chief Executive Officer for Destination British Columbia. A life-long British Columbian\, Marsha&#39\;s career spans corporate leadership roles in marketing\, strategy\, transformation\, operations\, communications and social responsibility. Marsha holds a Bachelor of Commerce from the University of British Columbia\, loves to travel\, and takes full advantage of family life in our extraordinary province.</span></span><br />\n&nbsp\;</p>\n\n<h3>&nbsp\;</h3>\n&nbsp\;\n\n<h3><span style="color:black\;"><span style="font-family:helvetica\,sans-serif\;"><strong>Economic Development Panel:</strong></span></span><span style="color:#000000\;"><span style="font-family:helvetica\,sans-serif\;"><strong> </strong></span></span><strong><span style="color:#000000\;">Bootstrapping Economic Success: inspiring stories from northern entrepreneurs and leaders</span> </strong><br />\n<span style="color:black\;"><span style="font-family:helvetica\,sans-serif\;"><strong>Moderated by Joel McKay\, CEO\,&nbsp\;Northern Development Initiative Trust</strong></span></span></h3>\n<br />\n<span style="font-size:12px\;"><span style="font-family:arial\;"><img alt="" height="300" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/1166/Image/JoelMcKay-edit.jpg" style="width: 200px\; height: 300px\; margin-left: 15px\; margin-right: 15px\; float: left\;" width="200" />Joel McKay&nbsp\;is the Chief Executive Officer of the Northern Development Initiative Trust\, a quarter billion dollar regional development corporation focused on building a stronger economy across central and northern British Columbia.&nbsp\;Joel joined Northern Development in June 2012\, where he handled the Trust&#39\;s communications and marketing\, economic research and analysis and Fabulous Festivals and Events grant program.</span></span><br />\n<br />\n<span style="font-size:12px\;"><span style="font-family:arial\;">The Small Town Success economic development panel will be a fun and informal discussion focused on the elbow grease and tenacity it takes to build prosperity in Northern communities. Hear inspiring stories about building a successful craft brewery in a resort town of 1\,000 people\, founding an innovative 3D printing company in Tumbler Ridge\, leveraging the landbase and local labour to build destination mountain bike trails in Williams Lake and efforts to turn the tide on a city&#39\;s reputation to attract new residents.</span></span><br />\n&nbsp\; &nbsp\;<br />\n&nbsp\;&nbsp\;&nbsp\;&nbsp\;Panelist Michael Lewis\, Owner/Brewer\, Three Ranges Brewing<br />\n&nbsp\;&nbsp\;&nbsp\;&nbsp\;Panelist Jody Mitchell\, Owner\, Filaprint<br />\n&#8203\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;Panelist Willie Sellars\, Councillor\, Williams Lake Indian Band<br />\n&nbsp\;&nbsp\;&nbsp\;&nbsp\;Panelist Melissa Barcellos\, Economic Development Manager\, City of Prince George\n<h3><br />\n<br />\n<br />\n<br />\n<br />\n<br />\n<br />\n<strong>Lunch Keynote Address: Joint Keynote Address from Minister Bruce Ralston and Minister Doug Donaldson</strong></h3>\n<br />\n<img alt="" height="280" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/1166/Image/bruce_ralston_large.jpg" style="width: 200px\; height: 280px\; float: left\; margin-left: 15px\; margin-right: 15px\;" width="200" />\n<h3><span style="font-size:12px\;"><span style="font-family:arial\;"><strong>The Honourable Bruce Ralston\, Minister of Jobs\, Trade and Technology</strong></span></span></h3>\n<br />\n<br />\n<br />\n<br />\n<br />\n<br />\n<br />\n<br />\n<br />\n<br />\n<br />\n<br />\n<br />\n<br />\n<br />\n<img alt="" height="280" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/1166/Image/doug_donaldson_large.jpg" style="width: 200px\; height: 280px\; margin-left: 15px\; margin-right: 15px\; float: left\;" width="200" />\n<h3><strong><span style="font-size:12px\;"><span style="font-family:arial\;">The Honourable Doug Donaldson\, Minister of Forests\, Lands\, Natural Resource Operations and Rural Development</span></span></strong></h3>\n<br />\n<br />\n<br />\n<br />\n<br />\n<br />\n<br />\n<br />\n<br />\n<br />\n<br />\n<br />\n<br />\n<br />\n<br />\n<br />\n&nbsp\;\n<h3><strong><span style="font-size:14px\;"><span style="font-family:verdana\;">Master of Ceremonies: John Rustad\, MLA Nechako Lakes</span></span></strong></h3>\n<br />\n<img alt="" height="200" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/1166/Image/JohnRustad.jpg" style="width: 200px\; height: 200px\; margin-left: 15px\; margin-right: 15px\; float: left\;" width="200" />John Rustad&nbsp\;was first elected as a member of the legislative assembly of BC in 2005 in the riding of Prince George Omineca. He was subsequently re-elected in 2009\, 2013 and 2017 in the riding of Nechako-Lakes. John was appointed as the Minister of Aboriginal Relations and Reconciliation in 2013 and added the Minister of Forests\, Lands and Natural Resource Operations in June 2017 to his responsibilities. He is currently the critic for Forests\, Lands\, Natural Resource Operations and Rural Development.&nbsp\;<br />\n<br />\nPrior to Provincial Politics\, he was elected for a three year term as a School Trustee in Prince George. John started Western Geographic Information Systems Inc. In 1995 and ran the company until 2002. He was born and raised in Prince George and moved to Cluculz Lake in 2009 with his wife Kim where they enjoy the peace and beauty of rural living.<br />\n<br />\n<br />\n<strong><span style="font-size:14px\;"><span style="font-family:verdana\;">Hosted by:<br />\n<br />\n<img alt="" height="77" src="http://cloud.chambermaster.com/userfiles/UserFiles/chambers/1166/Image/2010ChamberLogos010.png" style="width: 225px\; height: 77px\;" width="225" />&nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\;&nbsp\; <img alt="" height="115" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/1166/Image/BCCoC-Logo-Horizontal-3C-P253PurpleP2955BlueP441Gray-POS-RGB.PNG" style="width: 380px\; height: 115px\;" width="380" /></span></span></strong><br />\n<br />\n<br />\n<span style="font-size:14px\;"><span style="font-family:verdana\;"><strong>Economic Development Partner:&nbsp\;</strong></span></span><br />\n<img alt="" height="101" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/1166/Image/NDITlogocolor-Print-Advertising-small.png" style="width: 300px\; height: 101px\; margin-top: 20px\; margin-bottom: 20px\;" width="300" />&nbsp\; &nbsp\;<br />\n&nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\;<br />\n<br />\n<strong><span style="font-size:14px\;"><span style="font-family:verdana\;">Session Partner:</span></span></strong><br />\n<br />\n<br />\n<img alt="" height="88" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/1166/Image/TourismPGnew.jpg" style="width: 350px\; height: 88px\;" width="350" />&nbsp\;&nbsp\;<br />\n<br />\n<br />\n<br />\n<img alt="" height="178" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/1166/Image/RBC.jpg" style="width: 150px\; height: 178px\;" width="150" /><br />\n<br />\n<br />\n<strong><span style="font-size:14px\;"><span style="font-family:verdana\;">Networking Partner:</span></span></strong>&nbsp\;<br />\n<br />\n&nbsp\;<img alt="" height="169" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/1166/Image/PwC_fl_c.jpg" style="width: 200px\; height: 169px\;" width="200" /><br />\n<br />\n<img alt="" height="152" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/1166/Image/YCS.jpg" style="width: 150px\; height: 152px\;" width="150" /><br />\n<br />\n<br />\n<strong><span style="font-size: 14px\;"><span style="font-family: verdana\;">Refreshment Partner:<br />\n<br />\n<img alt="" height="170" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/1166/Image/CPHR_logo_BC-Y_secondary_2colour_RGB_299_534.jpg" style="width: 200px\; height: 170px\;" width="200" /></span></span></strong><br />\n<br />\n<img alt="" height="53" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/1166/Image/Sponsor_Logos/TC_CORP_2CPOS_RGB.PNG" style="width: 200px\; height: 53px\;" width="200" /><br />\n<br />\n<br />\n<img alt="" height="80" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/1166/Image/Monster_clr_l_p.png" style="width: 200px\; height: 80px\;" width="200" /><br />\n<br />\n<img alt="" height="125" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/1166/Image/conifextimberlogo.jpg" style="width: 141px\; height: 125px\;" width="141" /><br />\n<br />\n<br />\n<img alt="" height="50" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/1166/Image/CCE-logo-1-line-cmyk-300dpi.png" style="width: 322px\; height: 50px\;" width="322" /><br />\n&nbsp\;
LOCATION:Coast Inn of the North 770 Brunswick Street Prince George\, BC
UID:e.1166.1797
SEQUENCE:3
DTSTAMP:20260414T212332Z
URL:https://business.pgchamber.bc.ca/events/details/truenorth-business-development-forum-1797
END:VEVENT

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