Building a Stronger Prince George Through Strategic Tourism
Presented by TC Energy / Coastal Gaslink

Join us for an inspiring session that explores how strategic tourism can bring our community together, boost our city's reputation, grow the visitor economy, and attract new investment — all working toward a stronger, more vibrant Prince George.

As the Executive Director of Tourism Prince George, Scott McWalter brings a dynamic, people-first approach to destination development. A lifelong resident and proud UNBC alum, Scott has dedicated his career to building community connections and creating opportunities that uplift our region. His leadership has supported hundreds of local organizations and generated millions in community impact. In 2025, he was awarded the King Charles III Coronation Medal for his outstanding contributions.

Scott believes tourism is more than just an industry — it’s a powerful tool for civic pride and sustainable growth. Don’t miss this opportunity to hear how Prince George can thrive through strategic tourism.


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