Media Relations: Tools, Tips and Techniques to Improve your Media Coverage

Working with your local media is one of the best ways to reach your community. But does the thought of calling the media – or taking a call from them – cause your heart to beat faster? Delivering a confident and professional media interview can increase awareness about what you do and improve your corporate image.

Join experienced communications professional Jan Enns for this interactive and informative media spokesperson seminar. Learn about the media, how they work and what to do when they call.  Plus, find out how to develop powerful key messages and put them into practice – so you can deliver a more clear and consistent message to your audience through the media. Key points covered include:

• How to work with the media to spread the word
• What to do when the media calls
• How to develop strong, clear and consistent key messages
• How to answer media questions and stay on message
• Some dos and don’ts