**CANCELED**

Marketing Workshop Series: Marketing Essentials in a Changing World

The Prince George Chamber of Commerce, Community Futures and Innovation Central Society have come together to offer a series of marketing workshops tailored to helping you make sense of marketing in a changing world.  Addressing questions like: “do I need a marketing plan; should I get a website or a Facebook page, how much do I need to spend on advertising?”  We want to give you the information you need to make the right decisions.

Session 1: What you need to know to make the right marketing decisions.

Join newly elected Chamber Director and Principal of MC³ Marketing Communications, Tracy McCall as she jump-starts this series with an overview of how marketing activities in modern business firms should affect decision-making and improve profitability.

The major topics to be covered are; situational analysis, target markets and the marketing program including promotional alternatives. Throughout the workshop, emphasis will be on the application of concepts to aid in the creation of a condensed marketing plan during the workshop. 

The owner of MC³ Marketing Communications, Tracy has worked in the communications industry for almost 20 years as both a consultant and with a large media company.  Throughout her career in a variety of towns in BC, she has assisted small business, non-profit organizations and government agencies. Services include but are not limited to: identity, branding, marketing, planning, and specialized campaigns.  Skilled in the theoretical aspects of marketing as well as a technical, Tracy is a marketer and graphic designer. She is also a part-time post secondary instructor.  

Tracy is looking forward to giving the businesses people and entrepreneurs practical information about the fundamentals of effective marketing.

Don't forget to register for Session 2 on May 13^th!