**CANCELED**

Marketing Workshop Series: Marketing Essentials in a Changing World

The Prince George Chamber of Commerce, Community Futures and Innovation Central Society have come together to offer a series of marketing workshops tailored to helping you make sense of marketing in a changing world.  Addressing questions like: “do I need a marketing plan; should I get a website or a Facebook page, how much do I need to spend on advertising?”  We want to give you the information you need to make the right decisions.

Session 2: Who do you think you are? Branding your company.

Join newly elected Chamber Director and Principal of MC³ Marketing Communications, Tracy McCall to learn why brand equity is a competitive advantage and results in consumers willing to pay a higher price for a product.  Established brands take on a brand personality – a set of human characteristics associated with a brand name.  

Are you communicating your brand appropriately?  Looking at integrated marketing communications and the brand equity pyramid will help you determine brand performance, consumer opinion and what the customer relationship is with your company’s brand.  Best of all, you will learn how it can be improved to increase revenue!

The owner of MC³ Marketing Communications, Tracy has worked in the communications industry for almost 20 years as both a consultant and with a large media company.  Throughout her career in a variety of towns in BC, she has assisted small business, non-profit organizations and government agencies. Services include but are not limited to: identity, branding, marketing, planning, and specialized campaigns.  Skilled in the theoretical aspects of marketing as well as a technical, Tracy is a marketer and graphic designer. She is also a part-time post secondary instructor.  

Tracy is looking forward to giving the businesses people and entrepreneurs practical information about the fundamentals of effective marketing.

Don't forget to register for Session 3 on May 20^th!